With the new announcement coming from Instagram, we will shortly begin to see advertisements in the Explore page. The Explore page recommends posts it predicts a user would like based on other posts they’ve looked at in the past. It also shows…
Hey Alexa, How Do I Optimize for Voice Search?
If you’re not already using voice search, you’ve definitely seen the commercials on TV. Each day, more people are using voice search-equipped smartphone apps and digital assistants (like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana and Google Assistant) to handle simple tasks,…
Combining SMS + Email: What’s the Best Approach?
Email marketing has long been one of the most powerful digital marketing channels available to brands looking to maximize their revenue and connect with leads and customers. But recently, a new player has entered the space: text message, or SMS, marketing. …
10 Rules You Should Know About UX Writing
Imagine if the user of a ridesharing app accidentally swapped their pick-up and drop-off destinations. Or if your website visitor can’t figure out how to schedule an appointment with you. User experience (UX) design is what makes your product usable and…
5 Best Practices To Supercharge Your Landing Pages
At Power Digital Marketing, we know how difficult it is to build a high converting landing page for your business and industry vertical, but with these five best practices we hope we can get you started on the right foot towards…